Greetings, good citizen.
My name is Yan, I am a Product designer from Singapore. I love figuring out how things work, and creating memorable experiences for users; UX/UI is the artful combination of both. I studied and graduated in Business Admin (Marketing), but design has always been my passion. Having an understanding of both business and user goals give me a clearer sense of the bigger picture in design.
My goal is to benefit users by making interfaces easy to understand and enjoyable to use. This is why keeping an open mind and learning anything I can about the product, market and the lives of its users is very important to me. I believe each user is a person with a story to tell. Therefore qualitative and quantitative research are both equally critical in helping make and disprove assumptions that we make about each user’s journey. There are never-ending ways to make experiences better through iterative processes. This is why design to me will always be unfinished business.
Over the last 7 years I’ve have taken up various roles in design, research and training. Learning and collaborating with other creative people and problem solvers is what keeps me going!
Download my portfolio as a PDF DOCUMENT!